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PATCA Launches New Brand and Plan for Growth
February 28 , 2006
Business Wire
San Jose, California – After 30 years of leadership in the Silicon Valley consulting community, PATCA is pleased to announce a rebirth of its organization. Sporting a new brand and identity, PATCA has launched a plan to introduce expanded programs for members and improved referral services for clients over the next few months.
The new approach comes as the result of a deeper understanding of the diversity of PATCA's clients and the composition of its membership base, which spans the full breadth of specialized practice areas, from HR to Finance, from Business Management to Law, and from Marketing to High Technology. A more modern and comprehensive identity was needed to better serve clients and attract new members in an evolving global business environment. Originally called the "Professional and Technical Consultants' Association," the association will be known exclusively by its more memorable acronym, "PATCA."
"PATCA's new logo and identity were created as key parts of a campaign to build awareness of our free consultant referral service as a valuable corporate resource for projects that require specialized talent," said James Lansing, President of the association. "We are also serious about providing excellent visibility and benefits for our members, and our new logo - emphasizing the "expert edge" - presents PATCA as an organization that helps both our clients and our consultants to succeed in this future-focused market."
Carole Edman, a PATCA HR consultant who chairs the Marketing Committee explained, "Our new logo and tagline show that PATCA is an association that is dedicated to providing members and clients with the expert edge. To deliver on that promise, we are revisiting and improving the fundamental programs that we offer."
PATCA's next meeting, which is open to the public, will kick off the theme with a presentation entitled "Igniting Innovation and Transformation" with Dr. Prasad Kaipa. Dr. Kaipa is a dynamic speaker, an international business advisor, and an executive coach. Over 15,000 engineers, scientists and executives have gone through his courses and workshops. "Innovation occurs only when people bring their passion to work, align their personal aspirations with organizational goals, and step outside their box," says Dr. Kaipa. In this talk, Dr. Prasad Kaipa will share his experience, ideas, and suggestions for igniting innovation and transformation in people and in their organizations.
The March 9, 2006 event, beginning at 6:00 PM at Embassy Suites, (2885 Lakeside Dr, Santa Clara, 95054,) includes dinner and the program. The cost with an advance reservation is $35 for the general public; $30 for PATCA members; and $27 for first-time guests of PATCA members who may be considering joining the association. Reservations may be made online at www.patca.org or by phone at 800-747-2822.
About PATCA
PATCA is a nonprofit professional association of independent consultants and principals who work in small consulting practices. Since its founding in 1975, PATCA members have been highly respected for their professionalism, integrity, objectivity and competence. They include experts in all aspects of business and technology, and serve clients in many industries, throughout the U.S. and the world. PATCA offers a free "Post a Project" referral service at www.patca.org for clients searching for an expert consultant, and provides leads, referrals, and consulting education to its consultant members, including monthly meetings in Santa Clara, California. PATCA Administrative Offices are located at 543 Vista Mar Avenue, Pacifica, CA 94044.
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