PATCA January Dinner Meeting-Improve Sales to your Ideal Customer With More Effective Market Research
Times are tough, and consultants now face challenges that confound even the most seasoned professionals. Darlene Crane, the featured speaker at PATCA’s January dinner meeting, will pose the question, “During this turbulent economy, how can we develop deeper insights into our work and our processes to find new benefits to offer our customers and to strengthen our business practices?”
Crane’s presentation will guide the audience to find strategic solutions to troubling questions, such as:
- Will my business model remain effective and relevant as the economy evolves?
- Is there still a demand in my current industry for my product or service line?
- How do I know who my ideal customer is these days?
Crane will present techniques for conducting primary market research, and will share insights into conducting deeper secondary research that is now essential for competing effectively and successfully. Hear examples of how classic techniques are being updated and used to develop new business models and enhance product and service distribution using new technology.
Attendees will learn:
- Recognize business situations in which an on-line survey is inadequate.
- When and how to dig into psychographic segmentation and behavior.
- How to address current public sentiment and satisfy customer desire for products or services that are sustainable or locally producted.
- Methods of long-term strategic analysis that lead to more effective forecasting.
Date: January 14, 2010
Time: 6:00-9:00pm
Registration Cost: $20 for PATCA members and $25 for non-members. PATCA is offering a special rate of $20 for first-time attendees or guest(s) of members.
Menu: Oven roasted tri tip with cabernet demi glace OR Sauteed Portobello mushroom and sun-dried tomato risotto in a Parmesan cream sauce
Location: Pruneyard Plaza Hotel, 1995 South Bascom Avenue, Campbell, CA 95008 (Inside the Pruneyard Shopping Center, near Marshalls & Left At Albuquerque Restaurant. See Map of
Pruneyard Shopping Center)
Reservations: Click "Register Now" button to register online by 5:00 pm January 11. You can also call or email the PATCA office for reservations: 800-747-2822 or info@patca.org.
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