PATCA May Dinner Meeting-Crucial Technology Marketing Concepts for the Busy Consultant
Cost: $30 for PATCA members; $35 for non-members; $27 for a first-time guest of a member.
Location: Embassy Suites Hotel, 2885 Lakeside Dr., Santa Clara, CA.
Reservations: Register online by clicking the "Register Now" button or e-mail or call the PATCA office for reservations: 800-8747-2822 or info@patca.org.
Spend a couple of hours at a PATCA meeting, and leave with the best nuggets of today's marketing wisdom - especially for busy consultants and entrepreneurs who don't have time to read all of the latest books on business strategy.
Our speaker for the program is Sean Murphy, CEO of SKMurphy, Inc., who specializes in helping technology start-ups get rapid traction in the marketplace.
Here's what you'll learn:
- Top "need to know" concepts and key insights from the best books on marketing.
- The terms, the metaphors, the parables - in short the language - that successful high technology firms use to develop their plans and monitor their execution.
- Secrets to successful launches of innovative new products and services.
Murphy will cover wisdom gleaned from authors like Clayton Christensen, Geoffrey Moore, Peter Drucker, and William Davidow, who provide a strategic framework for high technology marketing. They explain how this world works.
Steve Blank's "Four Steps to the Epiphany," Doug Hall's "Jumpstart Your Business Brain," Michael Gerber's "E-Myths Revisited," and the "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne offer valuable perspectives on business, and explain how startup teams and consultants need to view the world.
Finally, Gerald Weinberg in "Secrets of Consulting," Peter Cialdini in "Influence," and Al Ries and Jack Trout in "The 22 Immutable Laws of Marketing" offer useful insights and rules of thumb for how to influence others and act as a change agent for prospects.
Intrigued? Still want to know more? Perhaps you will identify one or two books that you haven't read yet that will be worth more of your time.
Better yet, watch for the next PATCA workshop for consultants, which will again feature Sean Murphy. The working title is "Getting More Customers," and will take a deep dive into the world of successful techniques in technology product marketing.
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