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PATCA January Dinner Meeting-Search Engine Optimization - Best Practices Basics
January 10, 2008 from 6:00 PM to 9:00 PM
PATCA January Dinner Meeting-Search Engine Optimization - Best Practices Basics PATCA will kick off 2008 with Internet Marketing Consultant, Kevin Dean of WSI Internet Consulting and Education in Fremont, speaking at the January 10th dinner meeting. Dean's topic is "Search Engine Optimization (SEO) Best Practice Basics - A Short Course." SEO has been becoming more and more important to consultants, as we seek ways to find new clients through our web sites and online search engines. Plan to attend this session for practical insights into the mysteries of SEO, such as: What is the role of the search engine? What does it evaluate on your site? How can you use keywords to position or differentiate your business? Why do the experts believe "content is king" when it comes to SEO? What other factors are considered? How can you get your site listed now? Although SEO is a deep topic, this informative session should provide plenty of quick tips that will enable each consultant to immediately improve their position in search results. Date: Thursday, January 10, 2008 Time: 6:00 PM to 9:00 PM Cost: $30 for PATCA members; $35 for non-members; $27 for a first-time guest of a member. Meal Selections: Stuffed Roasted Pork Loin and Roasted Vegetables Location: Embassy Suites Hotel, 2885 Lakeside Dr., Santa Clara, CA. Reservations: Register online by clicking the "RSVP Now" button or call or email the PATCA office for reservations: 800-747-2822 or info@patca.org.
Speaker Kevin Dean, WSI Internet Consulting Kevin A. Dean is an Internet Marketing Consultant and owner of WSI Net Advantage in Fremont. He specializes in helping business owners better utilize the Internet. As search engine optimization (SEO) and marketing (SEM) experts, WSI identifies opportunities to increase revenues, build brands, and draw customers to its clients' websites. Through website, e-mail marketing, online productivity, and hosting services, WSI identifies unique ways to take advantage of the power of the Internet for growth and profits. Formerly the VP of Operations at Sipex, Dean has a solid background in technology. His experience includes engineering and manufacturing systems, along with data transfer and email management techniques. Widely recognized as an accomplished trainer and speaker, Dean also provides quarterly programs for new business owners through Silicon Valley SCORE. He holds an MBA from Worcester Polytechnic Institute, and has a BSEE from Rensselaer Polytechnic Institute.