Which of the following viewpoints are correct?

"Carefully selected keywords are the building blocks of outstanding, effective website marketing campaigns and winning SEO strategies."

"Back to basics. A strong brand and identity, even for a personal consultancy, will ensure that precisely targeted marketing efforts pay off in the long run."

"It just takes hard work. Get your name out there again and again by networking, advertising, partnering, and constantly promoting your company."

The answer: It depends on your vantage point.

A technologist understands the underlying algorithms that all web marketing initiatives are based upon, and knows the most effective techniques for achieving strong performance.

A marketer believes that a memorable company name and a consistent message, imprinted multiple times in the minds of customers, create a solid foundation for success.

An entrepreneur works hard to manage and operate a business, and sees marketing as a part of the big picture that must be streamlined and cost-effective in order to support the bottom line.

For the first time, PATCA will host a spirited panel discussion featuring three successful PATCA consultants, each with a different vantage point and a valid point of view. All of them are effectively reaching new customers through the marketing techniques that they employ, and all of them are effectively leveraging the benefits that PATCA members receive.

The moderated discussion is bound to be enlightening, as we learn to incorporate the best of each viewpoint into our own consultancies.

A portion of this meeting will be devoted to PATCA's annual general meeting, and will include the election of officers for the coming year.

Date: March 13, 2008

Time: 6:00-8:30pm

Cost: $12 for PATCA members and $15 for non-members

Location: Keypoint Credit Union, 2805 Bowers Ave., Santa Clara, CA 95051 (near Bowers & Central Expressway.)

Reservations: Click "Register Now" button to register online by 5:00 pm March 12 or pay at door on night of meeting. You can also call or email the PATCA office for reservations: 800-747-2822 or info@patca.org.

About the Panel of PATCA Consultants:

The Technologist: Carl Angotti, of Angotti Product Development, is a senior member, serving on the PATCA Board, who has over 25 years experience in the evolution of high-tech products. He's an expert in architecture and a master methodologist. (www.angotti.com)

The Marketer: Helen Kennedy, of Kennedy Consulting Services, is a marketing consultant who has worked with companies in a variety of industries, including technology, biotech, and health care. She's creative, and produces customized programs for each client. ( www.kennedyconsultingonline.com)

The Entrepreneur: Mike Silverman, of Ops a la Carte, has experienced explosive growth of his hardware and software reliability services company, and successfully utilizes a variety of marketing channels to promote his business and drive sales. ( www.opsalacarte.com)

The Moderator: Carole Edman, of HR Manager to Go Consultants, has helped hundreds of managers in small and mid-sized businesses to develop effective human resource practices. Who better to control this panel of independent thinkers and keep the conversation on track? ( www.hrmanagertogo.com)