Early Customers & Early Revenue for Software Startups

I offer business development services for software entrepreneurs. I give practical advice that cuts through the bull to help you build a business. I am a hardware engineer and a mom, so I like action lists with a do-it/done methodology.

I don't feel that startups have the luxury of separate marketing, sales, business development efforts. In the early days there are two challenges: product development and customer development. I develop and implement lead generation strategies, prototype early marketing material and refine it as we go on sales calls with you. I focus on who buys your product, their pain, your benefits, their sales cycle, appropriate pricing, and target rich environments where you can meet them.

With my hands-on approach for getting new customers and new revenue streams, I deliver and transfer

• cost effective lead generation and methods for tracking leads
• address technology adoption issues
• marketing and sales collateral
• building and leveraging communities of practice

I understand the budget constraints of startups and offer a number of different solutions:

• Bootstrappers Breakfast, speaking engagements, blogs, resource pages
• Workbooks
• Workshops
• Customized workshops
• Consulting as part of your virtual team
• Trusted advisor